By Daniel Anomietei
Monday, September 9, 2019. Stanbic IBTC Bank, a member of the Standard Bank Group has launched an integrated Marketing Campaign (IMC) on its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#.
The *909# USSD string affords customers the opportunity to access wallet and banking services such as inter and intra bank transfers, airtime purchase, check balance, account opening, and loans, in addition, to purchase of mutual funds & pensions. This reinforces Stanbic IBTC Bank’s status as Nigeria’s foremost full-service financial services group.
The *909# USSD campaign launches on Monday, September 9, 2019. However, customers will be rewarded throughout the rest of the month of September, when they transact with *909#.
Wole Adeniyi, Deputy Chief Executive at Stanbic IBTC Bank, said: “It is important for the bank to embark on an integrated marketing and communication campaign highlighting *909# as a financial freedom vehicle for all Nigerians to access seamless financial services. This campaign will be targeted at the public – it is open to every Nigerian that can legally own a bank account. It has been strategically set to break on September 9 (9-09) to reinforce top of mind awareness with the general public.
Some of the benefits that customers will enjoy on September 9, the launch day, include getting additional 90.9% value on airtime purchased via the *909# platform from 9.09 – 9.39am and 90.9% value when they recharge using *909# from 9.09 and 9.39pm.
Also, from September 10 to 30, customers will be rewarded with 9.09% additional airtime when they recharge with *909# from 9.09 -9.39am and pm respectively.
Wole Adeniyi added: “The *909# code is unique because it is the only USSD which covers a wide range of mobile financial transactions and is not just restricted to banking. Stanbic IBTC bank recognizes the daily complexities of living in a fast-paced digital society. The *909# code is intuitive and designed around the needs of the average Nigerian.”
Stanbic IBTC Holdings PLC, a member of Standard Bank Group, is a full-service financial services group and Africa’s largest bank by assets with a clear focus on three main business pillars – Corporate and Investment Banking, Personal and Business Banking and Wealth Management.
The group’s largest shareholder is the Industrial and Commercial Bank of China (ICBC), the world’s largest bank, with a 20.1% shareholding. In addition, Standard Bank Group and ICBC share a strategic partnership that facilitates trade and deal flow between Africa, China and select emerging markets. Standard Bank Group is the largest African financial institution by assets. It is rooted in Africa with strategic representation in 21 countries on the African continent. Standard Bank has been in operation for over 156 years and is focused on building first-class, on-the-ground financial services institutions in chosen countries in Africa; and connecting selected emerging markets to Africa by applying sector expertise, particularly in natural resources, power and infrastructure.